Starting your own business can be intimidating, incredibly exciting, and overwhelming at times. But if you ask your local studio for lash training in Wadebridge, they will tell you that once you are up and running it is an incredible feeling. There is nothing like waking up every morning and getting to work for a business that you have built from the ground up. You may feel like once you are open for business, the hard part is done. In all reality, running a successful business is an ongoing and ever changing job. The biggest and most powerful resource available to any business owner today is unsurprisingly the internet.
The internet is an absolute powerhouse, that is no secret. One incredibly valuable tool it provides is that it gives you the ability to use social media to market anything and everything.
It has never been as easy to have your business reach an audience anywhere across the globe as it is today, which in turn means that it is crucial for you to get your socials going as quickly as possible. Using your local studio for lash training in Wadebridge. For example, you will find that with social media you can choose the way you want your business to be presented to the world and make it unique, quirky, and a fabulous representation of you. Let’s get into the basics of advertising your lash business on social media.
Start Up A Business Account
First things first, make sure your account is set up properly! You can get analytics on Instagram with a business account that isn't available with a regular account. Just like your local studio for lash training in Wadebridge, you'll be able to see information on the interactions your followers are having with your eyelash extension service. For instance, you can see and monitor whether they use your Instagram account to visit your website or to book an appointment. For the convenience of your current and prospective clients, you can add contact details and business information to your profile with a business account. Another super helpful tool is that you can link straight to your booking website. Now that you have a business profile set up, it’s time to start planning your content. If you are stuck, try checking out the social profiles of your favourite studio for lash training in Wadebridge. Here are a few ideas to bring attention to your social media accounts.
Make Sure You Use Hashtags
Instagram is your new best friend. Instagram has the ability to post images, reels, highlights and anything else you could possibly create. One thing that is particularly helpful in drawing an audience to your account is the use of hashtags. If somebody is looking for lash extensions, odds are they will be looking for photo inspiration, and they are going to do so by searching in the navigation bar for things directly related to lash extensions. On Instagram, you are able to add a maximum of 30 hashtags to every post. It is very important to make sure you are using all 30. You can try to hashtag things that are relevant to the services that your business provides as well as adding hashtags that are relevant to your location. Like many clients at your local studio for lash training in Wadebridge, there is a good chance that the potential clients will be looking for a technician in their area. You have the search basics, now what should you post?
Putting Your Socials To Work
The possibilities for content on your social media accounts are endless. There are however some things you will want to keep in mind when building your platform. One important aspect of social media for business is making sure that you engage with other lash techs such as your local studio for lash training in Wadebridge. Spend some time each day on your social accounts finding, following and liking/commenting on posts by other lash techs.
You are going to want to stay on top of the game. Make sure that you are posting and engaging daily in order to get the traffic and views you need to grow your clientele. When it comes to the content itself you have free reign. Try posting things like before and after photos of your work, people love to see real life results. Engage with your prospective clients, respond to messages and comments and make sure you show genuine interest in their own lash needs.
You have the business, now it’s time to get the following and bring in the clients you have already worked so hard for. If you have any questions feel free to contact your local studio for lash training in Wadebridge.